Privacy Policy

1. Introduction

Welcome to EDP Realty ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

By using our website and services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our services.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Register for an account
• Submit property inquiries or contact forms
• Schedule property viewings or open house RSVPs
• Request cash offers or property evaluations
• Subscribe to our newsletter, marketing communications, or SMS/text message alerts
• Opt in to receive text messages from EDP Realty
• Apply to become an agent
• Use our chatbot or customer support features

This information may include:

• Name and contact information (email address, phone number, mobile phone number, mailing address)
• Mobile phone number (when you opt in to receive SMS/text messages)
• Account credentials (username, password)
• Property preferences and search criteria
• Financial information (for property evaluations)
• Communication history with our agents and staff (including email and SMS messages)
• Professional information (for agent applications)
• Communication preferences and consent records

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing activity, including:

• IP address and geolocation data
• Browser type and version
• Device information (type, operating system)
• Pages visited and time spent on pages
• Referring website addresses
• Click patterns and navigation paths

2.3 Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities. This includes analytics data to improve our services and personalize your experience.

3. How We Use Your Information

We use the information we collect for various purposes, including:

• Providing and maintaining our real estate services
• Processing your property inquiries and transactions
• Connecting you with real estate agents
• Sending you property listings, market updates, and relevant information via email, SMS, or other communication channels
• Communicating with you about appointments, viewings, and offers
• Sending you text messages (SMS) for appointment reminders, property alerts, and service notifications (with your express written consent)
• Improving our website functionality and user experience
• Analyzing usage patterns and trends
• Preventing fraud and enhancing security
• Complying with legal obligations
• Marketing and promotional purposes (with your consent)
• Processing agent applications and managing our referral network

3A. SMS/Text Messaging Terms and Consent

3A.1 SMS Program Overview

EDP Realty offers SMS/text messaging services to provide you with property updates, appointment reminders, open house notifications, market alerts, and other real estate-related information. By providing your mobile phone number and opting in to receive text messages, you consent to receive automated marketing and informational text messages from EDP Realty and our affiliated agents.

3A.2 How to Opt-In

You can opt in to receive SMS messages from EDP Realty through the following methods:

• By checking the SMS opt-in box on our contact forms, property inquiry forms, or open house RSVP forms on our website
• By texting a specific keyword (e.g., START, YES, JOIN) to our designated phone number
• By providing your phone number and verbal or written consent to one of our agents
• By subscribing through our mobile application or chatbot interface

Your consent to receive SMS messages is not a condition of purchasing any goods or services from EDP Realty. You may opt out at any time without affecting your ability to use our services.

3A.3 Message Frequency and Costs

Message frequency varies depending on your preferences and activity. You may receive:

• Appointment reminders and confirmations
• Property alerts based on your saved searches (frequency depends on market activity)
• Open house invitations and reminders
• Market updates and real estate news (typically 1-4 messages per month)
• Service notifications and account updates
• Marketing and promotional messages (with your explicit consent, typically 2-4 per month)

Message and data rates may apply. Standard message and data rates from your wireless carrier will apply to all SMS messages sent and received. Please contact your mobile carrier for details about your messaging plan.

3A.4 How to Opt-Out

You can stop receiving SMS messages at any time by:

• Texting STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any message you receive from us
• Replying STOP to any of our SMS messages
• Visiting our Communication Preferences page and updating your SMS preferences
• Contacting us at privacy@edprealty.com to request removal from our SMS list
• Contacting your assigned agent directly to opt out

After you send an opt-out message, you will receive one final confirmation message acknowledging your opt-out request. You will not receive any further messages unless you opt back in.

3A.5 Help and Support

For help or more information about our SMS program:

• Text HELP or INFO to any message you receive from us
• Email us at: sms-support@edprealty.com
• Visit our Contact page
• Call us through the contact information provided on our website

3A.6 Supported Carriers

Our SMS service is available on all major U.S. wireless carriers, including but not limited to: AT&T, T-Mobile, Verizon, Sprint, Boost Mobile, Cricket Wireless, MetroPCS, U.S. Cellular, Virgin Mobile, and others. Carrier coverage may vary by location.

3A.7 Mobile Number Privacy

We will never sell, rent, or share your mobile phone number with third parties for their marketing purposes without your explicit consent. Your mobile number will only be used for:

• Sending you messages you have consented to receive from EDP Realty
• Connecting you with EDP Realty agents for property inquiries you have initiated
• Verifying your identity and account security
• Complying with legal obligations

Your mobile number is stored securely and protected with industry-standard encryption and security measures.

3A.8 Age Restrictions

You must be 18 years of age or older to opt in to our SMS messaging program.

3A.9 Changes to SMS Program

We reserve the right to modify or terminate our SMS messaging program at any time. We will notify you of any material changes to the program via SMS or email. Your continued participation after such changes constitutes acceptance of the updated terms.

4. How We Share Your Information

We may share your information in the following circumstances:

4.1 Real Estate Agents

When you submit property inquiries or request agent assistance, we share your contact information with relevant real estate agents to facilitate your transaction.

4.2 Service Providers

We may share your information with third-party service providers who assist us in operating our website and services, including:

• Cloud hosting and storage providers (Firebase, Google Cloud)
• Email service providers (SendGrid)
• SMS/text messaging service providers (Twilio) - solely for delivering messages you have consented to receive
• Analytics services (Google Analytics)
• Advertising platforms (Google AdSense)
• AI and chatbot services
• Payment processors

These service providers are contractually obligated to protect your information and use it only for the purposes we specify. They are prohibited from using your personal information, including your mobile phone number, for their own marketing purposes.

4.3 Legal Requirements

We may disclose your information if required by law or in response to valid legal requests, such as subpoenas, court orders, or government investigations.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Encryption of data in transit and at rest
• Secure authentication mechanisms
• Regular security audits and monitoring
• Access controls and authorization protocols
• Secure cloud infrastructure (Firebase, Google Cloud)

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Portability: Request transfer of your data to another service
• Opt-out: Unsubscribe from marketing communications (email, SMS, or other channels)
• SMS Opt-Out: Stop receiving text messages at any time by texting STOP to any message from us
• Withdraw Consent: Withdraw consent for data processing where consent is the legal basis

To exercise these rights, please contact us using the information provided in the Contact section below or manage your preferences at our Communication Preferences page.

6.1 Marketing Communications Opt-Out

You have the right to opt out of receiving marketing communications from us:

• Email: Click the "unsubscribe" link at the bottom of any marketing email
• SMS/Text Messages: Reply STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any text message
• Phone: Inform our representative that you wish to be removed from our calling list
• Online: Visit our Communication Preferences page

Please note that even if you opt out of marketing communications, we may still send you transactional messages related to your account or services you have requested (such as appointment confirmations or responses to your inquiries).

7. California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information
• Right to opt-out of the sale of personal information
• Right to non-discrimination for exercising your privacy rights

We do not sell your personal information to third parties.

8. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately so we can delete it.

9. Third-Party Links

Our website may contain links to third-party websites and services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

10. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. When we no longer need your information, we will securely delete or anonymize it.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We take appropriate measures to ensure your information receives adequate protection in accordance with this Privacy Policy.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated policy on our website and updating the "Last Updated" date. Your continued use of our services after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

14. Cookie Policy

We use the following types of cookies:

• Essential Cookies: Required for website functionality
• Analytics Cookies: Help us understand how visitors use our site
• Functional Cookies: Enable personalized features and preferences
• Advertising Cookies: Used to deliver relevant advertisements

You can control cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.

15. Do Not Track Signals

Some browsers support "Do Not Track" (DNT) signals. Our website does not currently respond to DNT signals, but we honor opt-out preferences where applicable.

16. SMS Messaging Compliance

Our SMS/text messaging program complies with:

• Telephone Consumer Protection Act (TCPA)
• CAN-SPAM Act
• Cellular Telecommunications Industry Association (CTIA) Messaging Principles and Best Practices
• Federal Communications Commission (FCC) regulations
• Mobile Marketing Association (MMA) Consumer Best Practices
• A2P 10DLC registration and compliance requirements

We maintain proper consent records, honor opt-out requests immediately, and ensure all messages include sender identification and opt-out instructions. Our messaging practices are designed to protect your privacy and provide transparency about how we communicate with you.